ABOUT ME

Professional Expertise

As a strategic business consultant, I specialize in turning complexity into clarity. My focus is on turnarounds and transformations, drawing from years of international experience in the hospitality industry and beyond. I don’t believe in surface-level fixes—I go deep to find the root of challenges and implement sustainable solutions that drive measurable results.

My approach is refreshingly direct and grounded. I prioritize honesty and cutting through the noise, working with a sharp eye on every key aspect of your business, from operational metrics and competitor analysis to guest touchpoints. For me, it’s about uncovering the untapped potential that exists within every organization and unlocking it step by step.

I love to win. I see the big picture and generate big ideas. I tackle problems head-on. And I get the job done.

Originating from Denmark and now based in Bangkok, I combine Scandinavian precision with a global outlook. This dual perspective allows me to navigate diverse business environments with agility and insight.

Over my career, I’ve been a key partner in high-stakes transformations, including leading REKOM Group A/S’s strategic integration of major acquisitions in England and establishing their transformation department. Across 100+ businesses, I’ve delivered growth through a balance of innovation, leadership, and relentless attention to detail.

What drives me is not simply improving business performance, but transforming it from the inside out. I work alongside teams, empowering them to not just adapt but thrive. Whether your business is at a crossroads or poised for growth, I’m here to make lasting change happen.

Passions Beyond Business

Beyond working at venues, the boardrooms and business strategies, my true spirit thrives in adventure and discovery. Food, travel, and skiing aren’t just passions—they’re a way of life.

I’ve carved paths down snowy slopes for over 35 years, spending countless seasons immersed in the rhythm of the mountains. Skiing isn’t just a sport; it’s a dance with nature’s raw power, a pursuit that has taught me resilience, precision, and a deep respect for every peak and valley.

Travel is my doorway to the world’s hidden wonders. I’ve wandered through more than 40 countries, seeking out places that few have seen and flavors that tell stories of generations. Whether it’s savoring street food in an alley that pulses with life or stumbling upon an untouched corner of a forgotten city, every journey is a tapestry of culture, taste, and human connection.

I chase moments—those fleeting experiences that linger in your soul long after you’ve moved on. A quiet sunrise over an unfamiliar horizon, the thrill of discovering a secret spot known only to locals, the joy of connecting over a meal cooked with heart and history. These experiences fuel me, grounding me in the present while constantly urging me to explore further.

In everything I do—whether on a business project or a personal quest—I bring this same passion for discovery and connection. Life, like business, is about finding meaning in every twist and turn.